Confidential greencap
Appendix B

Three moats. They compound.

You don't need to defend against copycats when the structure does it for you.

Moat 1

Cooperative Data Trust

Owned and governed by the credit unions that feed it. A VC-backed fintech can't copy this without giving up its own cap table.

Fiduciary duty to shareholders blocks pure cooperative governance. Cooperative retention runs ~3x vendor-contract retention (NCBA, 2024).

Moat 2

Cross-CU Network Effects

Every CU that joins sharpens the benchmark for every other one. No core-banking vendor sees across institutions.

Fiserv/Jack Henry/Q2 see one CU at a time, by design. CO-OP Financial and CULedger share infrastructure, not fee benchmarking — a different lane, uncontested.

Moat 3

Regulatory Trust

NCUA-compliant CUSO, GLBA-aligned handling, cooperative governance. The prerequisites CUs actually require before sharing data.

18-24 months to build, even with capital. No shortcut for a fintech bolting this on later.

Trust builds participation. Participation sharpens the benchmark. The benchmark attracts the next credit union. It compounds.

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