Example: a $400M CU in Springfield, MO — Route 66, core banked on Fiserv.
"We can't see we're losing members to Robinhood until they're already gone."
Greencap: benchmark fee exposure and flight risk against 100+ peer CUs.
Paying more in avoidable fees than a cooperative peer, and doesn't know it.
"My credit union has my data. Just tell me what it means."
Opt-in Awareness Index nudges members toward the better in-network product.
TAM — US CU deposits & loans
SAM — CUs at $50M+ assets
Total US credit unions
SOM (Yr 5), ~7M members