Confidential greencap
Slide 8

$5M seed. 400 credit unions.
Every dollar builds the layer.

Slow burn, not a bonfire. Each tier unlocks a bigger piece of the network.

Seed Round Allocation

$5M Seed Round
40% Data Infrastructure & Integration ($2M)
25% Go-to-Market ($1.25M)
20% Regulatory & Compliance ($1M)
15% Data Science / Awareness R&D ($750K)

What each dollar proves

Data Infrastructure — $2M

Core-banking connectors, the data-trust pipeline, the anonymization engine. The moat.

Go-to-Market — $1.25M

League relationships, conference presence, pilot onboarding. Warm intros — paid ads don't fix a trust problem.

Regulatory & Compliance — $1M

NCUA registration, GLBA-aligned handling, the governance charter. Non-negotiable.

Data Science — $750K

The models behind the Awareness Index. Does the signal predict attrition?

Three tiers. Each unlocks the next.

Tier 1 — Validation

20 CUs

~240,000 members reached

St. Louis pilot proven, integration live
First benchmark data exists
Awareness Index credible with founding CUs

~$400K ARR. Proof it lights.

Tier 2 — Regional Capture

120 CUs

~1.8M members reached

Route 66 leagues onboarded — MO, OK, TX, NM, AZ
Benchmark sharp enough that CUs seek inclusion
Corridor density proven: saturate, then expand

~$3.0M ARR. Series A ready.

Tier 3 — National Scale

400+ CUs

~7M+ members reached

National league partnerships
Data co-op revenue-share live
Category ownership.

~$12.6M ARR.

Prove It

Mo 1-6. St. Louis pilot.

Validate It

Mo 7-12. 20 CUs.

Capture It

Mo 13-24. Route 66 corridor.

Own It

Mo 25-36. National.

Greencap Pitch Deck